Toy manufacturers are making merchandising deals with YouTube stars like Blippi and channels like Cocomelon as kids seek toys based on what they watch online (Sahil Patel/Wall Street Journal)


Sahil Patel / Wall Street Journal:

Toy manufacturers are making merchandising deals with YouTube stars like Blippi and channels like Cocomelon as kids seek toys based on what they watch online  —  YouTube stars such as Stevin “Blippi” John draw retailers’ interest as children seek products based on what they watch online


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